Quotations are hereby invited for the following: Sentech OTT Content Creation Agency. Scope of work: Sentech is currently seeking the expertise of a media collateral creation company that will develop a brand messaging strategy and create TV, radio, and digital advertisements to promote its new OTT streaming platform Freeview Play launching November 2023. The successful bidder will be responsible for: 1. Brand Messaging and Content Development: - Develop a clear and consistent brand messaging strategy that aligns with the platform"s identity and resonates with the target audience; - Create brand messaging materials, including taglines, slogans, and key messaging points, that can be used across various advertising and digital content. 2. Advertisement Development: - Create high-quality TV advertisements that effectively convey the platform"s value proposition and key features; - Develop engaging and memorable radio advertisements; - Design digital advertisements suitable for online platforms. 3. Scriptwriting and Storyboarding: - Develop scripts and storyboards for TV, radio and digital advertisements, ensuring they align with the brand"s messaging; - Create compelling brand messaging that effectively communicates the platform"s unique value proposition. 4. Content Production: - Produce TV and radio advertisements, including audio and visual elements; - Create digital ad assets, including static and animated visuals. 5. Compliance and Distribution: - Ensure that all advertisements comply with relevant advertising standards and regulations; - Facilitate the distribution of TV and radio advertisements to relevant networks and platforms. 6. Performance Tracking: - Implement tracking tools to measure the effectiveness of advertisements; - Provide insights and recommendations based on the performance data. (Tender №93642710)