Quotations are hereby invited for the appointment of a service provider to conduct the annual Domestic Tourism Tracking Survey 2024. Deliverables of the tracking survey: - Ascertain the health of the Zulu Kingdom brand, travel patterns and provincial perceptions by South Africans based on a sample that is distributed evenly within South Africa; - Ascertain the brand health of the Zulu Kingdom brand, travel patterns and provincial perceptions by South Africans who travelled to or within KZN; - Ascertain awareness, recognition and associations of the destination’s brand; - Ascertain liking or intention to visit/recommend the province; - Ascertain perceptions of the positioning statement used in the destination’s brand; and; - Test for general recognition of and perception about KZN as a domestic holiday, a conference or business destination; - Ascertain geographic spread by determining the percentage of visitors that visit 2 or more destinations in KZN per trip; - Ascertain the travel patterns of the South African domestic tourism market. Please confirm the closing date. (Tender №112563383)

Country: South Africa
Language: EN
Number: 112563383
Publication date: 20-10-2024
Source:

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